Pay Per Click Advertising
PPC Advertising basically means that you have to pay for each click your online advertisement gets. It is a very convenient and successful tool used for online marketing. Pay Per Click is one of the fastest growing and one of the most requested forms of advertising today.
Pay per click program can put your site next to search results and start bringing traffic to you. Your website will be appearing when advertisers bid on the keywords that visitors are searching for. Cost per click depends on the search engine you have chosen for advertising and the level of competition for a particular keyword.
The biggest advantage of this tool is the generation of direct traffic. It tremendously helps your website in ranking higher on popular search engines like Google, Yahoo which means you get more visibility and therefore more business. Another important advantage of this marketing tool is its cost efficiency since you only have to pay for the number of clicks your ad gets on the internet.
PPC SERVICES INCLUDE
- Account Setup – Following best practices to setup/optimize your account
- Keyword Research and Analysis – List of relevant keywords for your products and services
- Ad Copy Optimization – Strategic ad design and copy
- Landing Page Optimization – Optimizing your landing page fostering the inflow of leads
- Bid Optimization and Monitoring – Optimizing keywords bids for increased ROI
- Periodic Reporting – Weekly reports and dedicated account manager
ADVANTAGES OF PPC ADVERTISING
- Get Quick Results – usually within 24-48 hours.
- Pay Per Click advertising is highly targeted and results are quantifiable.
- You only pay when a prospective customer clicks on your ad.
- Unlike organic search engines, results are immediate and provide instant traffic to your website on PPC search engine.
- PPC is the quickest and most effective way of promoting your products and services online.
- You can experiment with different keywords, titles, descriptions.
- You can set the bidding amount to fit your budget, making it cost effective.
- Effectiveness of the advertisement can be easily measured.
- You have complete control on the market’s you want to cover.